Seven samples, each published the way the budget owner would receive it. Every card carries a label, and the label tells you what kind of evidence it is.
This sample runs on real records that anyone can download. The method and every number are real, and no client was involved.
Composite figures. These show the shape of the work: the decision, what was delivered, and how it was measured. The businesses and the figures are constructed, and none is a client result.
A lapsed-donor file of 96,367 names was mailed in full by habit at $0.68 a piece. The score mailed the 53.3% that covered its postage and beat every simpler cut by 28% to 66%.
Read the case›A distributor's order desk, watched and timed for a week. Three workflows get built and hand back 335 hours a month, with one wired to a score and a customer portal declined.
Read the case›A subscription brand sends its win-back discount to every lapsed subscriber. A score sends it only where expected value covers its cost, and a holdout cell is designed in to measure what the discount causes.
Read the case›An agency of about 40 staff calls its biggest renewals by premium and sends everyone else the same letter. A score on the agency's own history decides which renewals get the same 480 calls.
Read the case›An industrial distributor's reorder points were set years ago against demand that has moved. Each item's point is reset from its own history, and some go down as well as up.
Read the case›A specialty retailer selling by catalog and web swaps its weekly sales pack for one page built around the markdown decision. The numbers on it tie out to the books.
Read the case›An online retailer's homepage test reports a 22% conversion win. Split by the one segment named before launch, returning visitors get the new banner, and new visitors stay in the test.
Read the case›A role and a size, and never a name unless the client asks for one. The decision in one line, the number in the headline, and the limit stated next to it. Then the full readout, start to finish.
We'll tell you what your own history can say about it, and which offering fits. If none does, we'll say that too.
Start a conversation