About

The person who scopes the work does the work.

Kinetric is one analyst, on your numbers from the first call to the handover.

About

Brendan Hoffman

Brendan Hoffman founded Kinetric after three years as the sole analyst on a multi-billion dollar DTC e-commerce account. He built the propensity models, the customer lifetime value models and the segments. He designed the A/B tests across email and direct mail, and he presented the results to the people who set the budget.

Since then he has built with Claude Code and the Claude API, along with the checks that keep AI-assisted work honest. Kinetric puts both to work for businesses that cannot hire an analytics team.

What Kinetric will do

Four promises, made before the work starts.

  • Write the expectation down before we open your data, so the result can't be bent to fit it.
  • Keep your current way in every comparison, and tell you when it wins.
  • Build inside the systems you already run, and hand back everything in a copy you keep.
  • Name the limits of every result before you have to ask.
What Kinetric won't do

Four things, said up front.

  • Sell you a new system. Nothing is replatformed, nothing is licensed, and nothing stops working if you stop paying us.
  • Hand you a black box. Every input has a stated reason on record, including the ones that are hard to explain in a meeting.
  • Claim results we don't have. The samples on this site say what they are, and the first client results will be labeled the same way.
  • Build what you already own. If your platform ships it and it is switched off, we'll show you the switch.
How every engagement runs

The order protects you from the vendor.

1Step oneName the decisionWhat gets decided, who owns it, and today's way as the baseline.
2Step twoWrite the expectationA dated expectation on record before your data is opened.
3Step threeJudge it on fresh recordsBuilt on part of your history, judged once on the part it never saw.
4Step fourKeep today's way in the raceYour current rule and the simpler options stay in every comparison.
5Step fiveHand it backThe result, the proof, the test, and the record, in a copy you keep.
Contact

Tell Kinetric one decision your team makes over and over.

We'll tell you what your own history can say about it, and which offering fits. If none does, we'll say that too.

Start a conversation